Kimchi has gone from a niche interest to a global food trend—and here in Europe, curiosity is at an all-time high. Whether it’s questions about health benefits, interest in specific types, or people learning how to make it at home, the demand in kimchi-related search terms reveals one thing: Kimchi is indeed a trendy topic.
So what exactly are people looking for? Let’s explore the top kimchi keywords for 2025 and what they mean for Jongga fans and food lovers across Europe.
1.“Kimchi recipe”
The most popular keyword for Kimchi across the UK, the Netherlands, France and Germany is “kimchi recipe”. These years, there is a distinquite rise in various recipes made with kimchi. Whether it is Kimchi jjigae or kimchi omelette, the audience will always be curious how they can integrate kimchi in their daily meals.
It is noticeable that both traditional and more European-mixed recipes are of interest. Whether people seek the authentic experience or want to experiment with their usual meal plans, it is important to keep in mind these popular keywords, as implementation of them might be a good way of connecting with the audience and providing them with delicious authentic meal recipes.
2. “What is Kimchi”
Despite the rising popularity of kimchi, Western world is still exploring Asian cuisine and many Europeans are just now learning about kimchi. Most popular keywords are about the meaning of “kimchi”, what it is made of and where it can be bought. It is a promising start for kimchi topic brand awareness, and we hope more and more Europeans become intrigued by Kimchi and would love to try it themselves.
3. “Buy kimchi”
As kimchi moves from curiosity to demand, the keyword “buy kimchi” is seeing a sharp rise in search traffic. Consumers aren’t just researching what kimchi is—they’re actively looking to purchase it. This signals a transition from interest to intent. For brands like Jongga, this is a critical moment: people want convenience, trust, and quality when choosing their first kimchi product. Localized SEO strategies that highlight availability in European supermarkets, online retailers, and specialty stores are key to converting that interest into loyal customers.
We must meet this demand not just with products, but with visibility, accessibility, and clear communication about where and how to buy the product in their area.
4. “How to Make Kimchi”
Recipe-related queries continue to rise. People want step-by-step guides, ingredient lists, and answers to common questions like “how to make kimchi?”
This is where blog posts and social videos shine. By sharing our own Jongga recipes—straight from our Korean kitchen to European tables—we meet people at their search intent and inspire them to cook with us.
5. “Is kimchi healthy?”
Searches for the benefits of kimchi have jumped significantly, reflecting a wider European movement toward clean eating, health, and sustainable food choices. Consumers are actively seeking additive-free, low-sugar, vegan-certified kimchi—and Jongga’s range is right on target.
Furthermore, more than just a flavorful side dish, kimchi is now a wellness staple. Europeans are Googling terms like:
- “Is kimchi good for digestion?”
- “What are the probiotic benefits of kimchi?”
- “Fermented foods for gut health”
Jongga’s naturally fermented process supports rich probiotics, and blog content that explains this in accessible terms helps us become a trusted source—not just a product.
Voice Search & ‘Conversational’ SEO
With the rise of AI, the way people ask questions is changing. We’re seeing more full-sentence queries and “how-to” style searches. Blogs structured with FAQs, Q&A sections, and schema markup will perform better in AI summaries.
As AI platforms like ChatGPT become more embedded in everyday digital life, traditional search engines like Google or Bing may see reduced usage. This shift aims to alter the landscape of SEO. Therefore, it is crucial to keep track of SEO trend changes and be on the right track when writing a blog or posting inspiring content.
Your Kimchi Content Strategy
To fully leverage these trends and drive organic traffic to jonggaeurope.com, here’s what we recommend:
Focus on These Top Keyword:
- kimchi recipes
- kimchi health benefits
- what is kimchi
- Where to buy kimchi
- How to make kimchi
- organic kimchi
- types of kimchi
- probiotic fermented foods
As kimchi takes its place in Europe’s food culture, the rising interest in recipes, health benefits, and kimchi in general, as a national South Korean dish, rises. Kimchi became a moving trend that grows with each day.
At Jongga, we believe that authentic and quality content about kimchi will educate many, as well as diversify the topic. A good story and knowledgeable blog inspire people and bring their attention to the topic even more.
Learn more with Jongga Europe. Follow our website and learn more with our monthly-blogs about kimchi. Follow our Instagram page to find inspiration with our delicious kimchi recipes, and be a part of our Jongga community.
Follow us on @jongga_eu and discover more ways we’re shaping the Korean food story in Europe.
